Welcome Prof.Jianning Su from Lanzhou University of China to make a keynote speech!

日期:2020-03-10 点击量:  315次


Prof.Jianning Su,Department of Industrial Design, School of Design Art, Lanzhou University of Technology, China

Research Area: Industrial Design, Kansei Engineering, Intelligent design, Ergonomics

Research Experience:  Prof. Su mainly engaged in industrial design, Kansei engineering, intelligent design and other aspects of research. He has presided over more than 10 scientific research projects, such as 2 projects of the National Natural Science Foundation of China, the Science and Technology Startup Fund of Overseas Students of the Ministry of Education, and the Natural Science Foundation of Gansu Province, etc. He has published more than 100 academic papers, edited 3 textbooks and participated in editing 8 books. He presided over the establishment of the Gansu Institute of Mechanical Engineering Industrial Design Professional Committee in 2010 and set up the Gansu Province Industrial Design Industry Technology Center in 2014, which effectively promoting the development of industrial design industry in Gansu province. In addition, more than 50 service enterprise projects have been completed in recent years.

The winner of Guanghua Longteng Award (2016) Silver Medal of China Design Contribution Award, Feitian Young Scholar of Gansu Province, Gansu Provincial Young Teachers Talent Award, first prize of Science and Technology of Gansu Mechanical Engineering Society, Work Achievement Award of Chinese Mechanical Engineering Society, second prize of Gansu Youth Design Art Exhibition, Gansu Provincial Teaching Achievement Award, second prize of the Gansu Provincial University Science and Technology Progress Award, etc.

Speech Title:  Research on Advanced Design Method of Product Image Styling in the Era of Artificial Intelligence


Abstract:  Artificial Intelligence (AI) is a technology that enables machines to imitate human behavior. In a sense, the current era of AI has begun, especially in the field of big data, cloud computing, internet of things and other technologies. In the development of industrial internet, a large number of smart bodies will gradually begin to land in the industrial field, and thus promote the process of the whole society's wisdom.

In the field of design, AI has shown great vitality. Like Deer Class of Alibaba, the intelligent design system developed through AI technology has the characteristics of intelligent, efficient and convenient, which effectively promoting the design and development of artificial intelligence.

In the current consumer market, users are paying more and more attention to the emotional image of the product. Based on the theory of Kansei engineering, this study uses AI-related technology to explore advanced design methods for product image modeling, including the following five aspects:

(1) Kansei image mining of product based on AI technology;

(2) Form description of product for the intelligent design;

(3) Main design elements identification of product based on AI technology;

(4) Mapping of Kansei image and product design elements based on AI technology;

(5) Innovative design of product form based on AI technology.