Welcome Prof.Jianning Su from Lanzhou University of China to make a keynote speech!

日期:2020-03-10 点击量:  315次


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Prof.Jianning Su,Department of Industrial Design, School of Design Art, Lanzhou University of Technology, China


Research Area: Industrial Design, Kansei Engineering, Intelligent design, Ergonomics


Research Experience:  Prof. Su mainly engaged in industrial design, Kansei engineering, intelligent design and other aspects of research. He has presided over more than 10 scientific research projects, such as 2 projects of the National Natural Science Foundation of China, the Science and Technology Startup Fund of Overseas Students of the Ministry of Education, and the Natural Science Foundation of Gansu Province, etc. He has published more than 100 academic papers, edited 3 textbooks and participated in editing 8 books. He presided over the establishment of the Gansu Institute of Mechanical Engineering Industrial Design Professional Committee in 2010 and set up the Gansu Province Industrial Design Industry Technology Center in 2014, which effectively promoting the development of industrial design industry in Gansu province. In addition, more than 50 service enterprise projects have been completed in recent years.

The winner of Guanghua Longteng Award (2016) Silver Medal of China Design Contribution Award, Feitian Young Scholar of Gansu Province, Gansu Provincial Young Teachers Talent Award, first prize of Science and Technology of Gansu Mechanical Engineering Society, Work Achievement Award of Chinese Mechanical Engineering Society, second prize of Gansu Youth Design Art Exhibition, Gansu Provincial Teaching Achievement Award, second prize of the Gansu Provincial University Science and Technology Progress Award, etc.


Speech Title:  Research on Advanced Design Method of Product Image Styling in the Era of Artificial Intelligence

                         面向人工智能时代的产品意象造型先进设计方法研究

Abstract:  Artificial Intelligence (AI) is a technology that enables machines to imitate human behavior. In a sense, the current era of AI has begun, especially in the field of big data, cloud computing, internet of things and other technologies. In the development of industrial internet, a large number of smart bodies will gradually begin to land in the industrial field, and thus promote the process of the whole society's wisdom.

In the field of design, AI has shown great vitality. Like Deer Class of Alibaba, the intelligent design system developed through AI technology has the characteristics of intelligent, efficient and convenient, which effectively promoting the design and development of artificial intelligence.

In the current consumer market, users are paying more and more attention to the emotional image of the product. Based on the theory of Kansei engineering, this study uses AI-related technology to explore advanced design methods for product image modeling, including the following five aspects:

(1) Kansei image mining of product based on AI technology;

(2) Form description of product for the intelligent design;

(3) Main design elements identification of product based on AI technology;

(4) Mapping of Kansei image and product design elements based on AI technology;

(5) Innovative design of product form based on AI technology. 

       人工智能是一种使机器能够模仿人类行为的技术。从某种意义上来说,当前已经开启了人工智能时代,大数据、云计算、物联网等一众技术的发展都指向了人工智能,在工业互联网发展的推动下,大量的智能体将逐渐开始落地到产业领域,进而推动整个社会的智慧化进程。

       在设计领域,人工智能已表现出其强大的生命力。像阿里巴巴的鹿班,是通过AI技术开发的智能设计系统,具有智能、高效、便利的特点,有效推动了基于人工智能的设计发展。

       在当前的消费市场,用户越来越关注产品所体现的情感意象。本研究基于感性工学理论,应用人工智能相关技术探索产品意象造型的先进设计方法,主要包括如下五方面内容:

1、基于人工智能技术的产品感性意象挖掘;

2、面向智能设计的产品造型形态描述;

3、基于人工智能技术的产品造型设计要素的辨识;

4、基于人工智能技术的产品感性意象与设计要素的映射;

5、基于人工智能技术的产品意象造型创新设计。